Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
September 15, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
Once associated with bland or dreary décor, gray has become the go-to hue of interior designers and do-it-yourselfers alike. This trend, along with a nearly 25 percent increase in sales of gray paint over the past three–and–a–half years, led BEHR Paint to introduce more than 60 new gray paint colors at The Home Depot this summer. From cool steel and moody charcoal to warm clay and rose gray, the new palette allows consumers to find the perfect shade for any project. “Gray is equally versatile and sophisticated,” said Erika Woelfel, VP of Color and Creative Services at BEHR. “With the right styling, gray can accommodate any decorating style. It plays well with nearly all bold colors, and harmonizes with materials like wood and stone.” With this expansion, BEHR now offers nearly 200 shades of gray, organized by undertone and value (lightness to darkness) to make color selection and comparison easy. Half of BEHR’s top 20 best-selling colors in 2016 are from the gray family. BEHR’s Color Currents 2017 trend forecast includes four gray hues, all of which are available at The Home Depot now: Close Knit T17-01, Laid Back Gray T17-09, In The Woods T17-13, and Shades On T17-10. “This expanded offering means our customers can compare selections from the entire gray spectrum—light or dark, cool or warm, muted or bold—and choose the perfect hue for their living spaces. There is so much depth to this new collection and we can’t wait to see how it comes to life in both big and small painting projects,” Woelfel said. Over the last few years, she added, BEHR has watched gray evolve from a seemingly drab hue to the go-to neutral for both interior designers and DIYers. “I think people have discovered the gray family includes a wide variety of shades and undertones, allowing it to really multitask and adapt for use throughout the home. We’ve seen everything from moody charcoal bedrooms to misty silver bathrooms, two-tone slate cabinets and graphite fireplaces,” she said. The versatility of gray in home decor has been seen in everything from rentals to expansive office spaces. Woelfel points out that part of the versatility stems from the range of grays available. “Depending on the hue you choose, a gray wall can either be a neutral, understated canvas or a bold, modern statement. For example, BEHR’s 2017 trend forecast includes three grays, each of which can evoke completely different moods. Shades On is deep charcoal that will give spaces significance and complexity without feeling heavy or dull, while Close Knit can create a soft backdrop to highlight unique home decor accents.”
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !